
London
1 Harley Street, London W1G 9QDBy Cavendish Square, a short walk from Oxford Circus and Bond Street.
Transformational coaching · London · Birmingham · Online
For people who have made plenty of surface changes and still find the same pattern running their life. Transformational coaching at 1 Harley Street, in Edgbaston or online, working on the beliefs and habits underneath with conversation, NLP and, if you choose, hypnotherapy.
Transformational coaching is for a bigger change of direction, when one goal isn’t the whole story. People usually describe their situation in terms like these.
The aim is a change you don’t have to keep forcing. These are the shifts people come for.

Work on the belief or habit that produces the problem, so the new behaviour comes more naturally instead of needing willpower every day. You test it in real situations between sessions, so you know whether it holds.
Decide what you want your work, relationships and time to be for, instead of chasing the next target out of habit.
Replace the old verdicts about who you are with a view that is based on evidence.
Build habits that keep going after the energy of a new start has faded.
Use what you learn about yourself to make decisions at work and at home that you can stand behind.
Loosen a fear, a habit of shutting down or a flash of temper that has been with you for years.
Most coaching works on the plan. Transformational coaching also works on the person carrying it out: the beliefs, emotional reactions and habits that sit below conscious decisions. My training outside coaching is what lets me work at that level.
A free 30-minute phone call comes first. You tell me what you want to be different and what you have already tried, and I give you an honest view of whether transformational coaching fits or whether a narrower programme would do the job.
The opening session goes beneath the goals. You look with me at the patterns that have repeated across work, relationships and health, and at the beliefs that seem to hold them in place. This kind of work often suits the eight-session Power and Positivity Programme, 90 minutes a session, though five sessions can be enough for one well-defined pattern. Sessions run weekly or fortnightly, with email or text support.
Each session combines conversation with NLP techniques that work on how you respond as well as what you think. If you would like to use hypnotherapy, for example to rehearse a new response in a relaxed state, I explain exactly what it involves beforehand. You can use it often, rarely or never.
You bring back what happened when you tried the new response: where it held and where the old pattern won. I help you find the moment the pattern took over and what it seemed to be protecting. Then you work on that moment directly, with an NLP technique, a rehearsal or, if you have chosen it, hypnotherapy.
Between sessions you put it into practice and keep brief notes. The early weeks are mostly about noticing. Later the work is about choosing differently, until the new choice stops needing thought.
A one-minute introduction to personal development coaching: becoming more confident and assertive, and setting goals you will reach. Personal development coaching suits people who are doing fine and want to do better, at work, at home or both. It starts with a free call.
Captions are available on YouTube.
The word gets used loosely. On this page it means one thing: change at the level where a pattern starts, so the behaviour on the surface shifts as a result. Setting a goal and pushing harder towards it works well when nothing underneath is in the way, and this is for when something is.
An honest note on the evidence. NLP is widely used in coaching; the research evidence for it is mixed, and I use it as one toolkit within a wider approach rather than as a complete answer. If a technique isn’t helping you, I drop it and try another way in.
Success that feels hollow, a career chosen to please someone else, or a leadership style built on fear of getting it wrong. You look at what you want your work to give you from here.
The same role in every relationship: rescuer, pleaser, the one who leaves first. You work on the belief that keeps casting you in it.
Habits around food, drink, sleep or overwork that return after every fresh start. You work on the need the habit meets, alongside any medical care you have.
A long-standing feeling of not being enough, whatever you achieve. You test that verdict against the evidence and build something steadier in its place.
These are common patterns, not individual client stories. Details always differ, and nothing about any client is shared.
Someone who has hit every target and wonders what it was all for. Sessions on values, what they want next and the belief that their worth depends on the next result.
A person who begins a new regime, plan or job with energy and drifts back within weeks. Sessions on what sits under the drift, then on habits small enough to last.
Someone who has read the books, done the courses and can describe their issue precisely. Sessions on moving from insight to practice, with NLP techniques for the reactions insight hasn’t shifted.

By Cavendish Square, a short walk from Oxford Circus and Bond Street.

Close to Five Ways, a short taxi ride from New Street.

Zoom, FaceTime or phone, anywhere in the UK or abroad, with the same structure as sessions in the room.
Every session is 90 minutes, in person in London W1 or Birmingham B15, or online, at the same price. Packages of five, eight or twelve sessions include a programme planned around you and support by email or text between sessions, and payment plans are available by agreement.
Free call
30 minutes
By phone, before you commit to anything.
Discovery session
£165
One 90-minute introductory session, with no obligation to continue.
Five, eight or twelve sessions
£975 to £1,980
Every session 90 minutes, with support between sessions.
Payment plans
By agreement
Spread the cost of a package. The same fees apply online.
Transformational is a big word, and it is fair to question anyone who uses it, including me. My video How to choose the right practitioner is a short guide to choosing well before you commit.
Related coaching: life coaching, NLP coaching and the Power and Positivity Programme. To read about the problem first, see feeling stuck or low self-esteem. If you lead other leaders, see coaching for senior leaders.
In this video I give advice on choosing a therapist or coach: ask people you trust for a referral, look for experience with your issue, shortlist three and speak to each by phone before you commit. The same advice applies to choosing a coach.
Captions are available on YouTube.
Reviews published on this site, word for word.
I did a lot of research to find the right therapist for a problem I'd developed as a result of my childhood. Although I was aware of how the problem was playing out in my life, I couldn't resolve it without the help of Stuart. Stuart was amazing.
Having already had talking therapy previously I found Stuart’s approach fresh and efficient.
Transformational coaching works on the beliefs, reactions and habits underneath a problem, as well as on goals and plans. With me it combines conversation with NLP techniques and, if you choose, hypnotherapy. The aim is a change that holds without constant effort.
Life coaching usually focuses on a goal and the plan to reach it. Transformational coaching takes a wider and deeper view, looking at patterns that run across several areas of life and where they come from. A programme can include both.
NLP is widely used in coaching, and the research evidence for it is mixed. I use its techniques as practical tools within a wider approach, and I’m open with you about what they can and can’t do. If something isn’t helping, I change the approach.
No. Hypnotherapy is always optional. If it might help, I’ll explain what it involves and what it feels like, and you decide. You can complete a whole transformational programme without it.
Longer than a single-issue programme. Eight sessions, weekly or fortnightly, over two to four months is a common shape. One well-defined pattern can sometimes be addressed in four. I’ll suggest a length on the free call.
Yes. Sessions on Zoom, FaceTime or phone use the same methods as those at 1 Harley Street and in Edgbaston, at the same fees. If you would like hypnotherapy, I’ll talk through whether online or in person suits you better.
You describe the problem. I tell you whether coaching is the right tool and how I’d approach it. If it isn’t, I’ll tell you that too. No obligation, and I reply within 24 hours.
Still deciding?
“I highly recommend Stuart. 10/10 experience. Right from the beginning he made me feel so comfortable and he seemed to genuinely care about what I had to say.”